Roland Corporation, a global leader in professional music equipment, is excited to announce the grand opening of two new Roland Stores in India, located in Mumbai and Delhi. These new locations are a response to the growing demand for premium musical instruments in the region and aim to energize India’s dynamic music community. With these openings, Roland offers musicians direct access to its acclaimed range of products, including state-of-the-art synthesizers, pianos, drums, amplifiers, and audio technology.
The grand openings, which took place last week, were celebrated with vibrant events that showcased India’s thriving music culture. The festivities included live performances from renowned artists like Darshan Doshi and Zubin Balaporia, alongside notable appearances from industry figures such as Mayur Jamani, Raajeev Bhalla, and Avanti Nagral. The lively atmosphere at the events highlighted the interactive and creative spaces of the new Roland Stores, inviting musicians and enthusiasts to immerse themselves in the Roland experience.
Roland’s new stores utilize a pioneering “Store-in-Store” (SiS) model, designed to bring the company’s iconic products directly to customers in an interactive and engaging setting. The stores feature a comprehensive range of Roland and BOSS products, from digital pianos like the FP-30X to electronic drum kits such as the TD-07 and TD-17, as well as a wide selection of BOSS pedals. This hands-on setup allows customers to explore and test the equipment, fostering a deeper connection with Roland’s musical innovations.
Both stores are staffed with knowledgeable professionals who offer expert advice and personalized guidance, ensuring that customers make informed choices based on their specific needs and musical preferences. Whether a hobbyist or a seasoned professional, every visitor can experience the quality and versatility of Roland’s products in a space designed to inspire creativity and elevate the music-making experience.
The new Roland Stores in Mumbai and Delhi are part of the company’s ongoing global expansion strategy, which aims to make high-quality musical instruments and equipment more accessible to musicians around the world. Roland has previously opened stores in key markets such as Asia, Europe, and North America, and with these latest openings, it continues to strengthen its presence in emerging markets like India.
The Roland Store in Mumbai is operated by Shalu Music, while the Delhi location is managed by Raj Musicals, two respected names in the Indian music retail industry. These partnerships are integral to Roland’s mission of providing premium music products to the growing Indian market.
“Roland has been a trusted name among professional musicians in India for many years, but with the launch of these new stores, we aim to reach an even broader audience,” said Masahiro Minowa, CEO of Roland Corporation. “The Store-in-Store concept is an exciting opportunity for music lovers to interact with our instruments and experience the unparalleled quality of Roland products firsthand. We are eager to welcome music enthusiasts from all walks of life to these new spaces in Mumbai and Delhi.”
With these two new stores, Roland is taking significant steps to connect with musicians of all levels, offering access to world-class instruments and fostering a community of creativity. As the company continues to expand its retail footprint, it remains dedicated to empowering musicians and bringing innovative, high-quality music products to emerging markets across the globe.
About Roland Corporation
For more than 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices.
