Spotify Wrapped 2024 has arrived, offering a dose of musical reflection—and possibly some surprises—for users around the globe. With the personalized annual report hitting inboxes on Wednesday, listeners can now find out just how much Taylor Swift or “Defying Gravity” dominated their playlists in 2024. The release of Wrapped has become a cultural tradition, offering a unique reflection on the past year’s musical tastes. As Spotify’s Global Head of Editorial, Sulinna Ong, explains, it’s “a point of reflection and a reminder of the year that’s gone by.”
How to Access Spotify Wrapped 2024:
To view your Wrapped, simply open the Spotify app and look for the “wrapped” tab at the top. Clicking on it will take you to a personalized experience that highlights your top artists, songs, and podcasts of the year. If you can’t find the “wrapped” tab, make sure to update your app to the latest version. Creators and podcasters can also see insights into their own content.
Does Wrapped Include December?
One key question many users ask is whether December listening is included in Wrapped. While the precise cut-off date for data collection isn’t revealed, it’s believed that December’s streams aren’t counted, as they don’t show up in the monthly reports. This secrecy adds to the excitement, allowing users to discover unexpected trends in their listening habits. Spotify keeps the timing under wraps to prevent users from trying to manipulate their results, ensuring the experience remains a fun surprise.
What’s New in Spotify Wrapped 2024?
While some features remain familiar, this year’s Wrapped introduces new elements that make it even more engaging. One of the standout additions is “Your Music Evolution,” which showcases the phases of music that defined your year. This feature feels particularly fitting for 2024, a year in which Taylor Swift’s record-breaking “Eras Tour” popularized the concept of music eras, with fans coining their own “eras” based on their tastes.
Another new feature is the “listening streaks,” which tracks how many consecutive days you listened to a particular artist. This adds a personal touch to your Wrapped experience, showcasing your musical consistency. Also, the share button has been revamped, now showing whether the track you’re sharing was part of your top-streamed songs.
AI Takes Center Stage in Spotify Wrapped 2024:
Spotify’s foray into AI continues with AI DJ, a feature launched in 2023 that curates playlists based on user preferences. In Wrapped 2024, AI plays a more significant role, allowing premium users to prompt the AI to find artists similar to their most-listened-to ones. Additionally, a new AI-powered podcast feature gives users insights into their podcast habits, with the help of Google’s Notebook LM.
Spotify Expands Wrapped to Audiobooks and Podcasts:
In recognition of the growing popularity of audiobooks, Spotify has included them in Wrapped for the first time. The report now highlights the top authors and audiobooks, offering creators the chance to see who listened to their work, much like musicians and podcasters can view their audience insights. Podcasts, too, continue to play a major role, as they have become a key part of how people consume media today. As Spotify’s Head of Content Partnerships, Jordan Newman, pointed out, podcasts have become “digital town squares” for political and cultural discourse.
To celebrate this, Wrapped 2024 introduces a special feature, “2024 in Podcasts,” which highlights the most popular shows and offers recommendations for new listening. Additionally, some podcast hosts have recorded short videos thanking their most loyal listeners, adding a personal touch to the experience.
Taylor Swift Named Spotify Wrapped Global Artist of the Year:
No surprise here: Taylor Swift is Spotify’s Global Artist of the Year for the second year in a row, cementing her influence and continued dominance in the music industry. Her presence in Wrapped 2024 further showcases the power of streaming in shaping music culture.
Spotify’s New Look for Wrapped:
Wrapped isn’t just about data; it’s an event, and this year, Spotify’s logo is getting a makeover to match. The platform is unveiling several new expressive logos that draw from punk, coquette, and Western aesthetics, adding flair to the visual identity of Wrapped. These fresh designs are part of a broader campaign that includes physical billboards around the world. In cities like Mexico City, West Hollywood, and New York, billboards have been tailored to reflect local streaming habits, showcasing artists like Peso Pluma, Chappell Roan, and Tinashe.
Spotify Wrapped 2024 continues to innovate and provide users with a fun, reflective look at their listening habits over the past year. Whether it’s new AI features, audiobooks, or the return of podcasts as cultural touchstones, Wrapped remains a highly anticipated event that gives us all a chance to celebrate—or laugh at—our musical journeys.
